The process does not vary by project size or industry. What changes is the content, not the approach.
We start with a detailed brief document -- usually 30 to 45 minutes of your time -- covering your business model, customers, competitors, and what the copy needs to actually accomplish. This is not optional. The quality of the research determines everything.
We read your existing materials, research your market, review competitor copy, and if the project calls for it, interview customers or team members. We need to understand the business before we can write for it.
The full draft, delivered as a Google Doc with clear structure, section labels, and notes explaining key decisions. You will see everything -- no "just trust us." If we recommend a particular approach, we explain why.
We refine based on your feedback until the copy reads exactly as it should. Each revision round includes written feedback response so nothing gets lost. Number of rounds depends on your package.
Clean final copy delivered in your requested format -- Google Docs, Word, or formatted directly into your CMS. For larger projects, we include a brief handoff call to walk through any implementation questions.
We send a project brief document before writing starts. It typically takes 30 to 45 minutes to complete. The quality of your answers directly determines the quality of the output.
Each revision round should come from one person. Multiple stakeholders sending conflicting edits create confusion and slow the project. Consolidate feedback through one contact.
Our delivery timelines assume that brief documents are returned within 5 business days of receipt and that revision feedback arrives within the same window. Delays on the client side extend the timeline accordingly.
Fixed price, confirmed delivery date, same-day response on all inquiries.