TechStack Analytics
Challenge: Their homepage described features but not the business problem they solved. Prospects were leaving without requesting a demo.
Approach: Rewrote from a prospect-first perspective. New homepage opens with the specific pain, establishes the business case, and leads naturally to the demo CTA. Pricing page restructured around outcomes instead of features.
Riverside Wellness Center
Challenge: New subscribers were signing up for the lead magnet and then going cold. No email welcome sequence. High churn from freebie leads.
Approach: A 7-email welcome sequence that moved subscribers from "interested in the freebie" to understanding the center's approach and booking an initial consultation.
Larkin Law Group
Challenge: Undifferentiated from 12 competing law firms in the same metro area. Website copy was procedurally accurate but said nothing that would make a prospective client choose them.
Approach: Research identified that their client communication standard and case update process was genuinely different. New copy led with this. Homepage, practice area pages, and about page all unified around this differentiation.
Elmwood Financial Planning
Challenge: Generic financial planner website. No differentiation from dozens of local competitors. Regulatory constraints limited what they could claim about returns.
Approach: Reframed from the client perspective -- what it feels like to have a financial plan versus not having one. Avoided regulated territory entirely and led with the decision-making process they guide clients through.
Fern & Thread (E-Commerce)
Challenge: Product descriptions were generic and focused on materials and dimensions. High cart abandonment rate. Low conversion on organic traffic.
Approach: Rewrote 22 product pages to lead with the specific situation the product fits and the quality reasoning behind the materials. Each page structured for the decision-making moment.
